Santander kept up its business growth across almost all its markets
- Loans grew 4% year-on-year (excluding the exchange rate impact) in eight of the ten core units. Of note were all the developing markets which grew 14%.
- Customer funds rose 4% year-on-year (excluding the exchange rate impact), also with growth in eight of the ten core units, with rises in demand and time deposits and mutual funds remained stable affected by markets environment.
Europe
| % Lending | % Funds | |
|---|---|---|
| UK | 27% | 23% |
| SPAIN | 24% | 35% |
| SCF | 11% | 4% |
| PORTUGAL | 4% | 4% |
| POLAND | 3% | 4% |
| REST OF EUROPE | 2% | 1% |
NORTH AMERICA
| % Lending | % Funds | |
|---|---|---|
| USA | 10% | 7% |
| MEXICO | 4% | 4% |
SOUTH AMERICA
| % Lending | % Funds | |
|---|---|---|
| BRAZIL | 9% | 12% |
| CHILE | 4% | 4% |
| ARGENTINA | 1% | 1% |
| REST OF LATAM | 1% | 1% |
% over operating areas. December 2018.
ACTIVITY
2018 versus 2017. % CHANGE IN CONSTANT EUROS
Gross loans and advances to customers excluding reverse repos.
Customer deposits excluding repos + mutual funds.
BALANCE SHEET
MILLION EUROS| % change vs. 2017 | |||
|---|---|---|---|
| 2018 | EUR | Constant EUR |
|
| Gross loans and advances to customers* | 873,917 | 2.3 | 3.8 |
| Customer deposits** | 747,736 | 3.2 | 4.8 |
| Mutual funds | 157,888 | (4.5) | (0.4) |
| Customer funds | 905,624 | 1.7 | 3.8 |
**Excluding repos.
Customers
The commercial transformation is driving growth in loyal and digital customers:
- Santander’s strategy remained focus on customer loyalty. The number of loyal customers continued to rise in the year to close to 20 million, 2.6 million more than at the end of 2017 (+15%), with individuals as well as companies rising.
- The number of digital customers rose by 6.6 million in 2018 (+26% in the last 12 months) to 32 million, underscoring the strength of our multichannel strategy. Penetration of digital clients, the use of mobile devices, and the weight of digital sales are growing notably.
Loyal customers*
(millions)
Digital customers*
(millions)
(*) Banco Popular customer integration in March 2018.