ACTIVITY
Customers
The Group continued to boost the relationship with customers and increase digital activity:
- Digital penetration maintained an upward trend. We reached 42.4 million digital customers (+5.5 million year-on-year), mobile customers exceeded 35 million (+6.1 million in 12 months) and digital sales in 2020 represented 44% of total sales (36% in 2019).
- Loyal customers rose more than 1 million year-on-year, with growth both in individuals and corporates.
Digital customers
Millions
Digital sales
% of total sales
Santander maintained its business growth across the board, providing financial support to customers to help them overcome the consequences of the pandemic
Strong negative exchange rate impact on a year-on-year basis, both in loans (-7 percentage points) and customer funds (-8 percentage points). Without considering this effect:
- Gross loans and advances to customers excluding reverse repos rose 5%, with growth in all three geographical regions, particularly in South America.
- Customer funds increased 9% in constant euros, driven by demand deposits, which rose 14%. Growth in our ten core markets.
Business distribution by markets
% operating areas. December 2020EUROPE
| Loans to customers | Customer funds | |
|---|---|---|
| SPAIN | 22% | 33% |
| SCF | 12% | 4% |
| UK | 27% | 23% |
| PORTUGAL | 4% | 4% |
| POLAND | 3% | 4% |
| OTHER EUROPE | 5% | 3% |
NORTH AMERICA
| Loans to customers | Customer funds | |
|---|---|---|
| USA | 10% | 8% |
| MEXICO | 3% | 4% |
SOUTH AMERICA
| Loans to customers | Customer funds | |
|---|---|---|
| BRAZIL | 7% | 10% |
| CHILE | 5% | 4% |
| ARGENTINA | 1% | 1% |
| OTHER SOUTH AMERICA | 1% | 1% |
 SANTANDER GLOBAL PLATFORM |
Customers funds 1% |
Activity
EUR million| % change / 2019 | |||
|---|---|---|---|
| 2020 | EUR | Constant EUR |
|
| Gross loans and advances to customers* | 904,092 | (1.6) | 4.9 |
| Customer deposits** | 814,836 | 3.7 | 10.1 |
| Mutual funds | 164,802 | (8.6) | 3.5 |
| Customer funds | 979,638 | 1.4 | 8.9 |
**Excluding repos.